The most critical area of a corporate communication is media relationship department. Mostly media relation deals with issues rather than any product or any services, media relation is also known as public relation. Managing outside relation of the organization to create an positive image, is know as public relation or Media relation.
The users of media relation are
· Corporations:- UsesMedia relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
· Non-profit organizations:- which includes schools and universities, hospitals, and human and social service agencies: such organizations may make use of public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services
· Politicians:- to attract votes or raise money. When such campaigns are successful at the ballot box, this helps in promoting and defending their service in office, with an eye to the next election.
Media relati
ons should be seen as a management function in any organization, A fundamental technique used in Media relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide In addition to audiences, there are usually stakeholders, literally people who have a "stake" in a given issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, a charity commissions or worldwide audience, but it is more often a segment of a population. When any message regardin the organisation is made in the media, than the organisation shoul see that all information released is accurate.
The users of media relation are
· Corporations:- UsesMedia relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
· Non-profit organizations:- which includes schools and universities, hospitals, and human and social service agencies: such organizations may make use of public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services
· Politicians:- to attract votes or raise money. When such campaigns are successful at the ballot box, this helps in promoting and defending their service in office, with an eye to the next election.
Media relati
ons should be seen as a management function in any organization, A fundamental technique used in Media relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide In addition to audiences, there are usually stakeholders, literally people who have a "stake" in a given issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, a charity commissions or worldwide audience, but it is more often a segment of a population. When any message regardin the organisation is made in the media, than the organisation shoul see that all information released is accurate.Media relations include ongoing activities to ensure the organization has a strong public i
mage. Public relations activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when.
mage. Public relations activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when. 
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EXAMPLE:-
A company that has lowered food prices by more than the government food stamp program in 2005 and has donated millions upon millions of dollars to charitable causes is a “Goliath” and similar to “a god that failed,” according to media reports.Two movies about Wal-Mart have hit the national scene – one positive and one negative – and the media have continued to boost the negative one. “Why Wal-Mart Works, and Why That Makes Some People Crazy” by Ron Galloway is a documentary that discusses the benefits and efficiency of Wal-Mart. The film “Wal-Mart: The High Cost of Low Price” by Robert Greenwald
does the opposite, alleging negative effects and abusive practices.
does the opposite, alleging negative effects and abusive practices.
“Why Wal-Mart Works” hasn’t received nearly as much attention in print and broadcast media. A Business & Media Institute analysis of print coverage in The New York Times, The Washington Post, USA Today, and the Los Angeles Times since June 1 found no articles or movie reviews in print devoted to the positive film, while the negative film had 11 articles, six mentions in the new DVD and movie section, and two movie reviews.one of the covering problems what wal-mart faced was “The High Cost of Low Price.”“The High Cost of Low Price” focused on H & H Hardware in northern Ohio. New York Times columnist John Tierney on November 26 described the documentary’s depiction of the “anguished owner” who “needs a loan to survive, but complains that the bank has refused him because Wal-Mart's pending arrival has depressed the value of his property.” Then “bulldozers in action” followed, with “mournful twangs of a guitar” as the hardware store went out of business.
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