INTERNAL COMMUNICATION

Internal communication involves communicating messages inside a company. In other words internal communication plays a very virtual role in maintaining a good relation with the employees inside the organization. Good internal communication also helps in establish formal roles and responsibilities for employees. Internal communication provides organization and an easy way to communicate with everyone, which helps to keep problems and confusion to a minimum. A plan for internal communications should be integrated into every communication strategy.

Internal communication also provides security. Some companies use intranet systems, which are systems used only within one company to share information. These systems are good because you can use them to keep your company information secure, while still being able to provide everyone in the company the resources to retrieve the information. But the information should be communicated properly, Front-line and other staff needs to know what you are intending to communicate, who you are communicating with, and how it relates to the ongoing face-to-face and other communications activities they are engaged .

The best way to asses the effectiveness of a company’s internal communication effects is by deterring what employee’s thinks about the company. Today's employees are demanding participation in the conversations that are driving organizational change. Employees today expect that when their opinions are solicited and they take the time to share feedback, senior management will listen - and act upon it. If managers provide information to employees and also listen to them, those employees will be excited about their work, connected to the company's vision, and able to further the goals of the organization.

Several features are important in internal communications


Timely informed: When organization confirmed and approved the details, it is necessary to informed employees before any external public.

Clarity: The key message should be clear and easily understood.

Concise: Messages should contain essential information

Independent: Messages should be form an independent department and than collaborative working teams can design messages in proper way.

The advantages of internal communication would be:

• It is easier to contact a member of staff.


• Easy to make an announcement as everyone will be told at once not individually.


• Encourages organizations to use electronic means of communication.
  
  

The disadvantages are:

• Organizations would rely too much on using various methods of communication, as it is more efficient.


• Has a high cost to purchase and run.


• Power failures could cause it to stop working, and slow down the speed of how the organization works.


• Can be irritating to customers trying to do shopping.

Excellent internal communications cannot simply be implemented and left alone; the process must be ever-changing and adaptable for success. Tools for internal communications are intranet website, internal newsletters, E-mail, message board, print materials, conference calls and regular meetings. It is most important that internal communication should be openness, honest and two way.

REFERENCE:-

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EXAMPLE:-

A best example of internal communication could be a Tannoy. A Tannoy is a way of broadcasting a short message to all the workers at once in for example, a large factory or warehouse. It might be used to warn people that the fire alarm is being tested. A Tannoy is often used in large shops to request a member of staff to go to a certain part of the store. This is quicker than finding the worker in person. Sometimes, it can also be used to make customer announcements, which means that it falls into external communication as well as internal communication.

EXPERINCE:

When I was working with a company in India, I faced regular internal communication with upper level managers. We had regular meetings with all the managers and other employees. Managers usually asked our opinions for new projects and in important decisions. They also mentioned the strategies that we should apply at the time of problems and crisis situations.