21st CENTURY COMMUNICATION TRENDS

The workplace is changing constantly and more quickly as technology is increasing. We can also view the 21st century as the communication century, Where more importance is given for both quality and speed of communication which is very essential for any good communication. As the technologies are developing day-by-day, the trends of communication are changing rapidly. For business, it is very easy to convey any messages to a particular person or an organization quickly. That is because of the fast development of new technologies such as the internet, E-mail, online chatting, blog and mobile phones.

Brigitte’s five key trends are

Globalization: - Globalization means that organizations will become more and more active outside their national borders. This means that companies do not only compete nationally, but all over the world. From my point of view, a company in the 21st century can only survive if it has the ability to compete against international companies.

Diversity: - means that companies nowadays have a more heterogeneous workforce, that they need to cope with different styles of clothing, interaction, presentations and the media... I think it is a good thing that companies diversify themselves, as this can lead to different thinking and different experiences within the company.

Flexibility: - Flexibility means that the organization is flexible regarding processes, people, rules, procedures, autonomy etc. Flexibility is needed to stay competitive, to adapt to new situations, and to compete with other organizations.

Flat: - Flat organizations enable discussions, decision making of employees and increasing motivation among employees. I think a flat organization can be more flexible and more competitive than an organization with more hierarchical levels, as communication is necessary to adapt to new situations.

Networks: - This is a necessary trend because it provides better information technology, better communication and transportation technology, flexibility and faceless communication.

REFERENCE:

http://static.flickr.com/59/156714035_b4e89b3fff.jpg
www.bcg.com/publications/files/

EXAMPLE:-

A study done by the Boston Consulting Group gives some insight into these new technologies and what impact they are having. Although the study is from 2002 the results are still applicable today. It was found that the use of voice-mail, face-to-face meetings or training and teleconferencing have leveled off or decreased in usage. On the other hand the use of email, video conferencing, instant messaging, internet communities, and other virtual meetings has increased and is expected to continue to do so in the future. This means that people no longer have to leave their desks, or even their homes, in order to get the job done.

EXPERIENCE:-

From the past decade we have seen that how technology has been rapidly changing from centuries to centuries; I think good example for technology development is cell phones. When in 1870 Alexander Graham bell found out the telephone it was a great innovation and the model of that phone was like this……..

This model of Bell's first telephone (right) is a duplicate of the instrument through which speech sounds were first transmitted electrically (1875).

But now the people use cell phones which are very flexible to carry and use, attractive in look, as other multiple use like we can access to internet through cell phones.