IDENTITY, IMAGE, AND REPUTATION

Identity, Image, and Reputation are very closely linked to corporate world. It is a well known thing that a close alignment between a company’s identity and image generates a strong reputation. There is a complexity in understanding the organizational level identity and image because of the potential identity options. Inappropriate and outdated identity can be damage to the firm and lead to weak financial performance.

An organization’s identity, image, and reputation are very important; not only to the company but also in how it is viewed by the various constituencies. A company’s identity is thought of as the visual expression of its reality as conveyed through the company’s name, logo, motto, products, services, or other pieces of tangible evidence created by the organization. Image is a reflection of an organization’s identity, or it is the organization as seen from the viewpoint of its constituencies. Close alignment of an organization’s identity and image will generate a strong reputation. An organization’s reputation is different from its image and identity because it is built up over time and it is a product of both internal and external constituencies.

These are few methods that many organization fallow to manage their identity process.

• Conducting an identity audit



• Setting identity objective



• They develop designs and names



• Develop prototypes



• Launch and communicate



• Implement the program

Implementing an identity program is a communication process which involves lots of interpersonal savvy and a coordinated approach to deal with many constituencies (investors, employees, and the community).often, a company’s image and reputation with a given constituency is driven not only by its own unique corporate identity, but also by the image of the industry or group it belongs to. Usually the demand for increased transparency, and the increasing attention paid to social responsibility speaks for a greater focus on the part of organizations to build and maintain strong reputation.

REFERENCES:

http://findarticles.com/p/articles/mi_m4339/is_2_23/ai_88252993

http://xtof.livejournal.com/13170.html

EXAMPLE:

A company’s identity is thought of as the visual expression of its reality as conveyed through the company’s name, logo, motto, products, services, or other pieces of tangible evidence created by the organization. A prime example of a company with a strong identity is Nike. I believe the Nike “swoosh” logo was a stroke of genius. The ubiquity of Nike’s logo has contributed to its global success because it has come to represent athletic excellence and quality apparel and gear.

On the subject of company image, Nike provides another good example. Allegations of sweatshop working conditions and child labor had a profound effect on Nike’s image. A salmonella outbreak seriously damaged Chi-Chi’s image which ultimately led to its bankruptcy. An organization’s reputation can be contradicting between constituents, such as employees, consumers, and investors. They may all have opposing viewpoints about the same product. Companies need to be fully aware of the tremendous impact of identity, image, and reputation and must learn how to manage these critical resources.

EXPERIENCE:-

Reputation is how an entity – a business, brand, group, person, etc. – is perceived by the public. Your reputation, to a large extent, dictates your status in any given relationship, whether that's with your peers, a potential employer, your end-users or your customers. As i was very found of burgurs, Macdownals was my favourit place to eat that, but as I was vegitarian