COMMUNICATING STRATEGICALLY

Effective communication is one of the important tool to maintain a good working environment, inside the organization. In ancient days communication was called as “Rhetoric”. Aristotle has stated a composition of every speech, according to him every speech is composed of three parts: The speakers, the subject of whom he treats, and the person to whom it is addresses. Aristotle’s components speech, were used by business to develop a corporate communication strategy.

The modern corporate communication strategy framework consists of four parts; the corporation, message, constituencies, and constituency responses. The information flows circularly across these parts. Developing corporate strategy include setting an effective o strategy, analyzing constituencies, delivering message and responding to the constituencies.

Many small businesses fail because of small communication mistakes that could have been easily handled by employees. This is not an uncommon occurrence in the business world. Some of the top companies that are out there have great communication. In fact, employers look for the communication as the top skill when hiring students, or employees. Why is it so vital to a companies success that you have great communication skills? Well, think of it this way. If you cannot communicate an issue that is happening to your manager, then he cannot take care of it and the problem persists. This problem can be minute, or major. Either way, overlooking it and not voicing a concern can be detrimental to a small or even a large business.

Too many CEOs, mid-level managers and executives seem to believe that corporate communications is all about schmoozing with people at a networking function. Nothing could be further from the truth. Public relations (PR) – or media relations or strategic communications – is an essential management function critical to the success of any organization. Successfully implemented, strategic communications activities can add thousands of dollars in value to an organisation for minimal cost.

References:

http://www.ay4web.com/importance-communication-small-business.html

http://www.ami.org.au/amimu/0508August/0508_pr_strategic.htm

THE CHANGING ENVIRONMENT FOR BUSINESS

The business environment is changing considerably each day. Corporate communication has marked its importance in large corporations as well as smaller corporation. Technology has strengthened communication by shared knowledge which has made the whole world a small global village.

There was a change in American business after industrial revolution and this revolution created a unstable economic conditions in the developing stage and later improved itself by the way of globalization. From decades, television and news media have played a major role in conveying messages from corporations as well as government and activity groups. Technology has strengthened communication channels around the global village. Business organization must concentrate on effective communication system in order to stay in pace with changing environment.

Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. It is not possible to have human relations without communication. However, good and effective communication is required not only for good human relations but also for good and successful business.

Although globalization ultimately refers to the integration of economic institutions, much of this integration occurs through the channels of technology. Although international trade is not a new phenomenon, the advent of communications technologies has accelerated the pace and scope of trade. Previously, ideas and technologies took centuries to diffuse across the globe, not seconds. With electronic communication media, however, within an instant, the most novel ideas can reach around the globe, or news of events in one continent can drastically affect financial markets around the world.

References:

http://ezinearticles.com/?Importance-of-Communication-in-an-Organization&id=423299

http://acjournal.org/holdings/vol3/Iss3/spec1/kluver.htm